Our Story

If you have made it to this page, I am sure you are already familiar with PageOptimizer Pro. If you aren’t, I’ll let you in on the secret.

POP stands for PageOptimizer Pro, a on-page optimization tool created by Kyle Roof. Kyle is well known in the industry for his research based SEO tactics. After 3 years of extensive research and more than 200 tests performed, he decided to turn his data into a software, now known as POP.

Kyle made headlines around the SEO community for outsmarting Google’s algorithm by getting a dummy page written with Lorem Ipsum placeholder text to rank #1 for a competitive term “Rhinoplasty Plano“.

If you were one of the fortunate ones to see the infamous rhinoplasty site while it was up, you would be impressed, too! As you know, Lorem Ipsum is placeholder text in Latin. The page he built literally made no sense, but it did rank well as it was optimized based on suggestions from POP.

Kyle has spent years on research and testing, and he’s generously made the tool available so that we can help businesses like yours master their rankings. It’s white hat, sustainable, and one of the most powerful on-page SEO tools.

But a tool without someone who knows how to use it to its full potential doesn’t do a whole lot of good. 

That’s where we come in.

After running 100’s of audits on POP, we’ve crafted SOPs that our team follows. We’ve got people who are well-versed with SEO and come from a number of different disciplines. We employ graduates from a combination of computer science and software backgrounds – perfect for those pesky technical details which leave the rest of us scratching our heads. For those high-flying ideas and “gee whizz” moments, we’ve got marketing and business graduates.

We started out as a DFY optimization service, but owing to demand, have grown our service offerings. Our services help you rank faster in local search and offer more bang for your buck than your average agencies.

Why Choose Us?

We are one of the few POP-accredited agencies so you can rest easy that your website is in safe hands.

When you work with us, you work with a team that has technical know-how and business acumen to deliver on every promise and exceed your expectations. We offer more bang for your buck than your average, dime-a-dozen VAs.